Are you charging enough?

Published 11 months ago • 1 min read

Hey Reader,

Raising your rates isn’t about being greedy—it’s about building a sustainable practice that supports you as much as your clients. That said, increasing your session fees can still feel tough.

Here are 3 signs it might be time to revisit your pricing:

Your services have been enhanced
If you’ve gained a new certification, completed niche training, or adopted tools that improve the client experience, these upgrades should be reflected in your fees.

You’re consistently full (with a waitlist)
A consistently full caseload often means it’s time to revisit your pricing. A modest increase can help prevent burnout and ensure your rates match the demand for your services.

You haven’t raised your rates in 12+ months
Many therapists don’t reassess their rates regularly—but inflation hasn’t paused. Take time each year to review your expenses and adjust your pricing to protect your margins.

Not sure where to start?

Here are some average individual therapy benchmarks:

LCSW, LMSW, LICSW, LMHC, LPC: $150 per session
PhD/PsyD or advanced/specialty: $200+ per session

Before making changes, review your monthly expenses, taxes, and personal income goals. A modest increase—even $10–$20 per session—can make a meaningful difference. Be sure to provide clients with 30+ days’ notice before changes go into effect.

The Update: News for Your Practice

1) Your Psychology Degree Might Soon Go Further

APA’s plan to streamline licensure for master’s-level psychology professionals could expand your career options, strengthen the field, and improve access to care nationwide.

2) Spend less time marketing

Want consistent, loyal website traffic? Start with strong keyword research. These free SEO tools make it easier to choose the right terms and boost your content’s visibility.

3) Must-Have Employee Retention Strategies for Every Company

Staff turnover hurts productivity and morale. These 10 proven strategies can help you keep your team motivated, stable, and committed.

“Raise your standards and the universe will meet you there.” — Cheryl Richardson

Have more questions?

Check us out

Talk soon,

Emily

49 Lake Dr., Wells, ME 04090
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