Morning Reader,

We’re a few months into the year…

Have you looked at your numbers yet?

Not just your bank balance — but what’s actually happening in your business?

Now is a great time to check in.

Q1 gives you your first real data point of the year.

Here are 3 things to look at:

1. Are you on track with revenue? Compare what you expected to earn vs. what actually came in.

If there’s a gap, ask:

Do I need more referrals? Are my rates aligned? Is my schedule as full as I thought?

(QBO: Run your Profit & Loss for Jan–Mar and compare it to your monthly targets)

2. Are your expenses creeping up? Small increases are easy to miss… until they add up.

Look for:

Subscriptions you forgot about. Tools you’re not really using. Costs that have quietly increased.

(QBO: Review your Profit & Loss by month and scan for categories trending up)

3. Are you actually taking home what you expected? Revenue can look solid on paper… and still not translate to personal income.

Ask yourself:

Am I paying myself consistently? Does this feel sustainable? Is anything off?

(QBO: Compare net income to your actual transfers to yourself)

This isn’t about being perfect.

It’s about noticing.

What’s working.
What’s off.
What needs a small adjustment now — before it becomes a bigger issue later.

One simple benchmark to keep in mind:

For many solo therapists, around 70% of revenue ending up as profit is a healthy range.

If you’re well below that, it’s usually a sign to take a closer look at your expenses.

If you’re an S-Corp, your profit on paper may look lower because of your salary — but this can still be a helpful benchmark when stepping back and looking at the full picture.

You don’t need perfect numbers. You just need to understand them.

​
And if you’ve been avoiding looking… it’s often not as bad as you think :)

The Update: News for Your Practice

1) In-person care still dominates mental health treatment​

Breakdown of the ratios of in-patient, telehealth and hybrid care models.

2) 10 Best HR Apps Of 2026​

Hiring or putting yourself on payroll as an S-Corp? Here are some of the best software options out there right now.

3) 5-step Google Business Profile audit to improve local rankings​

Google Business Profile remains a top lead source despite AI pushing it down search results. Check out some of these key fixes for your profile.

Best,

Emily

P.S. Not sure what your Q1 numbers are? Reply “books” and my team will help you get caught up.